Greetings! Brant Mathis here. Let's start with me and my experience so you know who you're working with. I am the primary care giver for my 99 year old mother who lives with me so I have to earn money online. I have several online efforts going that pay me well and on time. Them Mathis Group is an effort to assist others who need more money or to make more money at what they are doing now.
I was an Account Executive, Sales manager, General Manager and Market Manager in the Outdoor Advertising industry for 25 years. I have owned my own company in the past as well as now. I’ve made from $85 per week to $120,000 per year with company car, expense acct., golf memberships, etc. I’ve also had to sell a car on a Wednesday to make payroll on Friday.
I understand that people as well as product, make a company. Getting people to perform to their capabilities in an environment that they look forward to working in makes for a better company. I have consistently improved sales in every position I have held.
General Manager
· Responsible for the overall operation, growth and maintenance of the Louisville market. 65 employee’s in sales, art, scheduling, paint department, construction and electrical.
· Annual sales budget of $13 million in 1993.
· Served on Board of Directors of Kentucky Council on Economic Education, Junior Achievement, and Louisville Ad Club.
· Vice President of Kentucky Outdoor Advertising Association
· Worked with local politicians on new sign ordinances and regulations of the billboards in Louisville.
· Defeated an ordinance to remove all existing billboards.
· Handled numerous due-diligent visits from potential buyers when the owner decided to sell the company.
· De-certified a union because of my relationship with the painters and construction departments. The company could not be sold with that union in place.
Oversaw the transition to a new company. (Outdoor Systems purchased the Louisville market for $40 million.) The Reduction of 15 employees’, the installation of new procedures and accounting system. I worked directly with the President, Vice president and CFO of Outdoor Systems.
GOOD GUY AWARD RECIPIENTS from
BPW/River City's NATIONAL BUSINESS
WOMENS WEEK
1989 Nolan Allen, Cotton & Allen, P.S.C.
1991 Brant Mathis, Outdoor System Advertising
1993 Michael Harreld, PNC Bank, Kentucky, Inc.
Sales Manager
Developed and improved overall sales team effort. Managed 8 Account Executives, 3 artists and staff of 3 support people while handling national & key accounts and advertising agencies. Won “Market of the Year” in 1989.
Account Executive
Responsible for developing new business and increasing revenue from existing customers. Account Executive of the year 1984, 1986
Market Manager
Responsible for overall growth and operation of an under achieving market. The best month for the Tri-Cities, Virginia market was $90,000 per month in billing when I took over. We were billing $240,000 per month when new manager in Richmond closed the office.
Leading new agent 1977, “Fast Start Award”, Man of the Year award, Jefferson Standard Life Insurance Co. in the Greensboro, NC region
Purchased one-man school supply business in 1979 and grew it to statewide operation with 5 employees. Sold company in 1982
Attended Guilford College prior to and after 4 years of service in the United States Navy.
1983 Creative Marketing Services, Augusta, GA - Sales Training
1988 Keye Productivity Center, Kansas City, MO - Managing Sales People
1989 Creative Marketing Services, Augusta, GA - Sales Management Training
1989 Directed Marketing, Louisville, KY - Direct Marketing Techniques
2001 Dale Carnegie Training, Richmond, VA - Sales Advantage Course Pete Hautem
Sr. Vice President
Paragon Printing, Inc.
Offices located in
Summerville, SC 29485
and
Chattanooga, Tn. 37410
423-834-0876 (Cell Phone)
423-870-3917 (Office)
www.paragonprinting.biz
Born and raised in Indiana. Attended Indiana University.
40 years experience in sales/marketing including stints in corrugated packaging, consumer electronics, and recreational vehicles prior to entering Out-of-Home sales and marketing in 1978.
I began working in Out-of-Home as an Account Executive with Associates of The Bell Company in Atlanta, the largest independent sales representative firm in the Outdoor industry. I was eventually named Executive Vice President/General Manager and held that position until 1990 (company was sold and re-named Wilkins’ Media in 1987)
I accepted the position of National Sales Director of Donrey Outdoor Advertising in 1990. Donrey, based in Fort Smith, Ark.. Markets included Las Vegas, Columbus, Ohio, Oklahoma City, Tulsa, Albuquerque, and others. It was the fifth largest Outdoor conglomerate at that time.
During my ten year Donrey Career, I was also General Sales Manager of the Las Vegas market, and Assistant General Manager of the Oklahoma City Market.
!n 1999, I accepted the position of Southeastern Division manager of PNE Media, relocating to Charleston, SC. We grew the company rapidly and sold its assets in 2001.
Currently I am stockholder/minority partner of Paragon Printing (www.paragonprinting.biz) a large format printing business in Chattanooga, Tn. We began in 2004 and have had phenomenal growth in six short years and have established ourselves as a leader in the large format printing industry.
I Have served on various association committees, city industry growth groups, spoken at numerous ad clubs, Oklahoma Mayor's conference, done several sales training seminars, and have been a consultant for various independently owned Out-of-Home Media companies.
I am also a guest speaker and lecturer for Sales & Marketing classes at the Citadel here in Charleston.
I have known and worked with Brant Mathis since 1982 and can recommend him for any of your marketing/sales resource needs. He has extensive knowledge and experience in all areas of sales and marketing. More importantly, however, his enthusiasm and drive will captivate your staff and help them perform at an optimum level.
Doug Garrett Internet Sales Director Regional Internet Sales Director WAVE 3 Television Louisville, KY http://Wave3.com
|
2004 to present WAVE 3 Television(NBC/Raycom Media) Louisville
Internet Sales Director/Regional Internet Sales Director
Responsible for all Internet, New Media and Multi-Platform
Marketing programs and sales for the most visited Television station website in Louisville. Inherited a “turnaround” situation in May 2004, with no pending business or programs. We achieved the 2005 budget in May 2005. We set a new revenue record in September 2005. Finished at 142% of the 2005 budget, and increased revenue in 2005 91% over 2004.Led the entire company in percent over budget in 2005. In 2006 we set another new revenue record and increased sales over 2005 by 12.3%. We set a new monthly revenue record in August 2008. We set a new total revenue record in 2007 and 2008.We are 2nd in revenue among our 45 television stations across the country. Have implemented multiple new integrated marketing programs resulting in multiple new clients for the station. Oversee the efforts, along with the LSM and GSM, of a 10 person sales staff and a dedicated Internet salesperson. Write and produce presentations along with a high level of in-field calls with the sales staff. Also appear on air in segments on “WAVE 3 Listens” and write, produce and host “Biz Net” and “Legal Minute”, multi-platformed programs that I created. Appointed to the Raycom Internet Sales Leadership Committee for 2007. Named Team Captain of our Northeast division in 2007. Was promoted to Regional Internet Sales Director in 2008. In addition to WAVE 3.com, I oversee the digital sales efforts of 5 other stations in my region.
2003 to 2004 Cox Radio Louisville
Cluster Business Development Director/Internet Sales Director
In addition to LSM responsibilities, I was directly responsible for developing and increasing station website revenue and new direct business for WVEZ, WRKA, WSFR and WPTI through our sales staff. Internet revenue doubled in 2003, and was projected to double again in 2004 at the point of my departure. Increased the number of clients by over 300% from 2002.Created and implemented several new groundbreaking Internet advertising programs. Pageviews for the combined stations increased 119% in 2003. New business on-air revenue increased 35% in 2003. I coached and trained all new salespersons, while leading sales efforts on major accounts with our veteran account executives. Size of the sales team averaged 20 for all 4 stations.
2000-2003 Cox Radio Louisville
Local Sales Manager
Recruiting, coaching, training and directing the combined sales staffs of WVEZ, WRKA, WSFR, and WPTI. Responsibilities included achieving multi-million dollar budgets, forward revenue projections, inventory management, account list management, in-field training, focus meetings and target/key account development. Direct Internet Sales and New Business. Wrote and produced sales promotion pieces for both stations, create custom promotions and programs for clients, and wrote and published the “Louisville Radio Market Guide”, a quarterly publication designed to assist clients in formulating their Radio Marketing Campaigns. Directly influenced station direction and overall cluster marketing. Products included airtime, the internet, individual programs, and station-created events. Compensation included bonuses and stock options on an annual basis. Highly proficient in Tapscan, Qualitap and Maximiser.
1998 - 2000 Cox Radio Louisville
National Sales Manager
Sales and Marketing for WRKA, WVEZ, WSFR and WPTI. Responsibilities included managing over 50 national account reps to achieve maximum market share of national business in Louisville, totaling over 2 Million dollars in annual revenue, while achieving a 32 share of the market in one month, a company record for Louisville that still stands. Presentations to major advertising agencies across the country. Creating and implementing promotions. Also wrote and published the “Louisville Radio Market Guide”. Wrote a monthly newsletter with circulation in our national rep offices across the country. Training and coaching of new salespersons.
1997-1998 Cox Radio Louisville
Regional/National Sales Manager
Sales and Marketing for WRKA, WRVI and WLSY. Responsibilities included selling the stations as a “Trombo”. Increased sales by 50% with numerous local and national agencies that bought the stations as a combined audience. Training and coaching salespersons, while also acting as Research Director. Region included Indianapolis, Cincinnati, Nashville, Lexington, Atlanta and St. Louis. Also developed and increased business from a number of local clients.
1993-1997 Wesham Broadcasting
Account Manager
Sales and Marketing for WRKA. Successfully created and developed a local and regional account base. Consistently led station in new business development. Developed and implemented campaigns and promotions. Wrote and produced award-winning commercials. Named “AE of the Month” multiple times. Was named #1 Account Manager in the Louisville market in a client survey by Jacor Broadcasting in 1997.
1987-1989, 1991-1993 Naegele/Outdoor Systems
Account Executive
Sales and Marketing of Outdoor advertising for direct and agency accounts. Involved in the creation of several campaigns, as well as the creation and implementation of the retail marketing program.
1989-1991 WLRS-FM/WAVG-AM
Senior Account Executive
Major Account Sales and marketing; including regional and local accounts. Extensive copywriting and production, along with promotional creation and implementation. Trained and supported new salespersons.
1979-1982 WLBJ-FM/AM/WSAC-FM/AM
On-Air Personality/Production Director
|
|
Education
Western Kentucky University
BA Television/Radio Broadcasting
WKU Broadcasting Association-Charter Board Member.
Vice-President-Barnes-Campbell Hall.
InterHall Council Member.
Intramural Sports-Championship Softball team
WKYU Radio and Television-Volunteer
Professional memberships
|
|
Advertising Federation of Louisville
Sales and Marketing Management Association
Louisville Radio Broadcasters Association- Past President, Past Vice-President.
Western Kentucky University Alumni Association.
Community activities
|
|
Past President-Restaurants United to Serve the Homeless (RUSH).
WAVE/Salvation Army Angel Tree gift distribution
Church Related activities
Awards
|
|
Three (3) National Silver Microphone Awards for Radio copywriting and production.
AWRT Star Award- Account Executive of the Year- 1999.
Numerous “Salesperson of the Month” awards.
#1 Account Manager-Louisville Market, Jacor Broadcasting Client Survey, 1997.
| Summary Media sales for 30 years, including broadcast TV in Atlanta, and in Charlotte with broadcast TV, local radio, outdoor, cable, b-to-b newspaper and magazines. Specialties Local media sales and management Experience Classified Advertising Manager Charlotte Business Journal Account Executive Morris Visitor Publications (Charlotte Magazine) Privately Held; 5001-10,000 employees; Publishing industry Selling advertising in all of the Morris Visitor Publications --- Where Magazine, Where Guestbook, WhereTraveler.com, & Where map. Director of Sales Today's Charlotte Woman Oversee sales department, prepare monthly reports, responsible for revenue goals and attainment, sell advertising to accounts in my territory, educate sales department and keep abreast of current and changing styles in marketing and advertising. Director of Sales Skirt Magazine Privately Held; Publishing industry Train and manage department of 4 young account executives, utilize my industry experience and contacts to lead these women to more visibility in the marketplace, increased ad sales, and continued growth in their position. Also responsible for one sales rep in Columbia, SC market, involving a monthly visit and continued training and assistance with her goal attainment and sales. Responsible for achievement of each market's sales budget and goals. Direct report to President and COO of Skirt Magazine. Sales & Marketing Director Business Today Publishing industry Local Account Executive - Charlotte NC Time Warner Cable Media Sales Public Company; 10,001+ employees; TWX; Marketing and Advertising industry Education High Point University Studied for BA, Communications 1977 – 1979 Attended HPU at night after having two children and working part time. Desired to complete my BA in Communications. Activities and Societies: High Point University Dean's List Grimsley Senior High Guilford College AA Administrative Sciences, Business Law, Business Math, Business English, Keyboard Skills, Communication |
|
|
